03. March 2014

This week sees the full range of Marston's bottled 'Revisionist' craft beers brought to market with a national listing in over 400 Tesco stores. The bottled range was developed exclusively for Tesco following an innovation day held for their Beer buying team by Marston's in the Autumn of 2013, where we shared the development of the 'Revisionist' draught range. The decision to create the bottled range for Tesco's Spring 2014 range review window was taken soon after, and so began a fastrack...

27. January 2014

Just over nine months after drinker research groups in The White Horse at Parson's Green, the Revisionist Beer Series has been brought to market for Marston's Beer Company. I created the Revisionist brand platform for Marston's from an initial brief to develop a Craft Lager, which we expanded following consumers telling us that a thirst for discovery and different beer drinking experiences was behind their demand for 'craft beers'.