30. May 2014

I've been writing Marston's Premium Bottled Ale (PBA) report since 2009. When we created the report, it was to try and gain more profile for a category that was very much hiding it's light under a bushel, with the majority of retailers not paying much attention to it. After another five years of continuous double digit growth in both value and volume, through the worst economic conditions seen for several generations, producing this year's report feels like the category is finally receiving the...

12. May 2014

This week Marston's have been awarded Tesco's Category Supplier of the year for Beers, Wines & Spirits (BWS). This is a great achievement for any supplier, but even more so considering the scale of competition Marston's were up against, all with superior levels of investment and teams of resource. A lot goes into achieving this level of recognition, but key in this instance has been the teams focus on innovation and bringing an exclusive opportunity to Tesco with the Revisionist range of...

03. March 2014

This week sees the full range of Marston's bottled 'Revisionist' craft beers brought to market with a national listing in over 400 Tesco stores. The bottled range was developed exclusively for Tesco following an innovation day held for their Beer buying team by Marston's in the Autumn of 2013, where we shared the development of the 'Revisionist' draught range. The decision to create the bottled range for Tesco's Spring 2014 range review window was taken soon after, and so began a fastrack...

10. February 2014

Another week and another collaboration beer successfully brought to market, this time for Wychwood brewery and Status Quo. The legendary creation, 'Piledriver' is a beer for drinkin' all over the world! (sorry, worse puns have been used in the creation of this beer, believe me) The beer ties in with a re-release of the album 'Piledriver' and a series of re-union tours throughout 2014 and is launched with two week exclusive listing in JD Wetherspoon's from February 17th before going on wider...

04. February 2014

Today sees another project brought to market with the launch of 'Charge', a new beer created by elbow and brewed by Marston's. The beer is now available nationwide in Nicholson's pubs as an exclusive preview, ahead of a wider national release in March to co-incide with band's launch of their new album, 'The Take Off and Landing of Everything'.

27. January 2014

Just over nine months after drinker research groups in The White Horse at Parson's Green, the Revisionist Beer Series has been brought to market for Marston's Beer Company. I created the Revisionist brand platform for Marston's from an initial brief to develop a Craft Lager, which we expanded following consumers telling us that a thirst for discovery and different beer drinking experiences was behind their demand for 'craft beers'.